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Land Rover Discovery Sport vehicles for British Eventing, British Dressage and British Showjumping

British equestrian Discovery Sport vehicles for Land Rover

Posted on 16th February 2018 in .  So far there are No comments

Last week I completed a Jaguar Land Rover commission to photograph three new Discovery Sport vehicles.

British Dressage, British Eventing and British Showjumping have a new partnership with iconic British automotive brand, Land Rover. This alignment sees them become the Official Vehicle Supplier to the three governing bodies of the Olympic equestrian sports.

Land Rover has been at the heart of equestrian sport for over 30 years and has become synonymous with the equestrian community and its enduring lifestyle. The partnership includes the supply of six Land Rover Discovery Sport vehicles which will be used as team support vehicles for major championships as well as day-to-day operations.

This shoot centred around finding a suitable rural-looking site where we could photograph the vehicles, as close as possible to the offices of the three federations. Stoneleigh Park was an obvious choice but there was a large dairy farming exhibition taking place. After a quick recce, JLR's representative Debbie Lee and I found a nice quiet location in the north-western area of the park which was quiet and suitably deserted.

There were a number of challenges, not least getting the shoot done quickly so that the federation employees who were driving the vehicles could return to work. The most prominent of vinyl decals on the cars was the one on the bonnet, which faced upwards. Luckily I had predicted this being the case and had brought my trusty step ladder with me to give myself a higher vantage point.

What I had not fully predicted was the issue of shadows. Non-photographers always assume that a lovely sunny day is the ideal scenario for a shoot, but unfortunately in the winter months this can present problems. The sun was low in the sky, creating long, dark shadows from each car across the grass between them. Removing those shadows in post-processing is not a great option as the results generally look very fake. My position on a step ladder meant that I, too, would be casting a nasty shadow. Positioning the cars would be vital!

Jaguar Land Rover have strict guidelines about the angle from which their products can be photographed from. With these very much in mind we set about positioning individual cars and groups of the three vehicles, to hide the shadows as much as possible.

Predictable enough, off-camera flash took a prominent role in filling in  shadows, without being too obvious.


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About Nico

I am an equine photographer, website designer and hosting provider living in Lincolnshire.

I work with clients who are sole traders and others which are FTSE companies. They are equally important to me.

If you need commercial photography, editorial photography, event photography, lifestyle, equestrian or wedding photography, then I can help you, with over 30 years experience in these areas.

I also teach photography. I mentor photographers with a range of experience, from beginners to working professionals and run an equine photography course which gives members access to articles about the business of equestrian photography.

I have a varied set of skills, having worked for well known web design and web analytics companies in parallel to my photography.

I design, host and maintain websites for clients as varied as farms, interior designers and equestrian centres, as well as for bloggers and sportspeople, including many riders.

I am the Public Relations Officer for the Midlands Point-to-Point Association, a role which utilises my PR and social media skills to promote horse racing both online and in the National press.

If you think that I could be the right person to help you, whatever your project, then please get in touch and we can discuss what you need and the ways in which I can help.

You can find out more about me here.
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