Ariat is a US brand which is very popular in equestrian circles all around the World.
As a result of the sponsorship agreement which Ariat has with Heidi Coy, one of my brand ambassadors, I was asked to supply images of specific Ariat riders when they were competing. Some have been used in marketing campaigns, some as autograph cards for sponsored riders and one as the photobooth background on the Ariat stand at Badminton Horse Trials.
This has become a mutually convenient relationship through which they can source relevant up-to-date images while I am undergoing my usual work at events.