Nico Morgan Media logo
Photo Mechanic metadata dialog

Equestrian Photography Workflow 1: Metadata for SEO

Posted on 2nd March 2018 in .  So far there are 2 comments

Before we start, I wanted to let you know about something exciting. For some time I have been mentoring photographers and doing one-to-one teaching sessions. Now you can benefit in the same way by learning online. I have started putting my three decades of experience into a series of courses. Some extensive, some very short. All focused on teaching equestrian photography properly.

Many so-called equestrian photography courses are actually only courses in equine portraiture, and no other disciplines. I have courses which cover a multitude of different disciplines, from dressage to reining, eventing to vaulting.

What's more they are sold via a membership. Pay once, get all the courses, forever. Also, at the moment the membership is massively reduced while I publish a few more of my offline courses in online form. Get in while you can!

Equestrian Photography Courses

This post covers:

  • Metadata for SEO. Why it is useful and important to include it.
  • How embedded metadata is used by my website to automatically create meta Titles and Descriptions for the image pages
  • SEO workflow: Using Photo Mechanic to ingest/import images
  • SEO workflow: Adding IPTC metadata to the images as they are ingested
  • The use of {variables} within the metadata to speed up the process and reduce work
  • How I store and back up my images before doing anything else

I've had a  lot of questions about SEO-specific workflow over the years and I'm going to try to answer them now that my workflow has become predictable enough to do so.

You need to be logged in to view the rest of the content. Please . Not a Member? Join Us
Blog Index

Leave a Reply

Your email address will not be published. Required fields are marked *

Useful Gadgets for Photographers

Affiliate Links

Advert for MPB, quality secondhand camera products

About Nico

I am an equine photographer, website designer and hosting provider living in Lincolnshire.

I work with clients who are sole traders and others which are FTSE companies. They are equally important to me.

If you need commercial photographyeditorial photography, event photography, lifestyle, equestrian or wedding photography, then I can help you, with over 30 years experience in these areas.

I also teach photography. I mentor photographers with a range of experience, from beginners to working professionals and run an equine photography course which gives members access to articles about the business of equestrian photography.

I have a varied set of skills, having worked for well known web design, SEO and analytics companies in parallel to my photography.

I design, host and maintain websites for clients as varied as farms, interior designers and equestrian centres, as well as for bloggers and sportspeople, including many riders.

I am the Public Relations Officer for the Midlands Area Point-to-Point Association, a role which utilises my PR and social media skills to promote horse racing both online and in the National press.

If you think that I could be the right person to help you, whatever your project, then please get in touch and we can discuss what you need and the ways in which I can help.

You can find out more about me here.

cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram