Before we start, I wanted to let you know about something exciting. For some time I have been mentoring photographers and doing one-to-one teaching sessions. Now you can benefit in the same way by learning online. I have started putting my three decades of experience into a series of courses. Some extensive, some very short. All focused on teaching equestrian photography properly.
Many so-called equestrian photography courses are actually only courses in equine portraiture, and no other disciplines. I have courses which cover a multitude of different disciplines, from dressage to reining, eventing to vaulting.
What's more they are sold via a membership. Pay once, get all the courses, forever. Also, at the moment the membership is massively reduced while I publish a few more of my offline courses in online form. Get in while you can!
This post covers:
- Metadata for SEO. Why it is useful and important to include it.
- How embedded metadata is used by my website to automatically create meta Titles and Descriptions for the image pages
- SEO workflow: Using Photo Mechanic to ingest/import images
- SEO workflow: Adding IPTC metadata to the images as they are ingested
- The use of {variables} within the metadata to speed up the process and reduce work
- How I store and back up my images before doing anything else
I’ve had a lot of questions about SEO-specific workflow over the years and I’m going to try to answer them now that my workflow has become predictable enough to do so.