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Ben Hobday

The problem with watermarks - a plea to photographers

Posted on 24th September 2016 in .  So far there are No comments

NOTE: since writing this post I have added an up-to-date guide to what to do if your photographs are stolen.

Don't get me wrong, I don't think watermarks are a bad thing per se, I just think we, as photographers, are not using them effectively.

Why do we use watermarks?

This is the crux of the issue. Photographers use watermarks for different purposes.

Some use them to mark their "proof" or website images in such a way that if they are stolen they can be identified and billed for. These watermarks are often quite noticeable and often obscure the image in some way.

Others use a watermark, normally more discreetly, to mark an image as their work. This is normally done on an image which is deliberately shared by them in the hope that viewers of that image might come back to the source to see more.

Varying your watermark

Both of the uses outlined above are valid reasons for using a watermark. Indeed, I do both. However, I believe that the mistake people make is that they don't use different watermarks for different purposes.

Take social media use as an (possibly the best) example:

A person browsing Facebook sees an photograph with a prominent watermark across the middle of the image. The watermark reads something like, "© Joe Bloggs Photography". This open up three possible scenarios:

  1. The image has been stolen from Joe Bloggs' website and used without permission.
    In this situation the viewer certainly shouldn't share or like the image, they should be referring the theft to the photographer as soon as possible.
  2. The image has been purchased from Joe Bloggs and the photographer has chosen to leave a watermark on as an advertisement for their work.
    In this case we may or may not be allowed to share the image - that's up to the photographer - but if the purchaser has chosen to share it, we can probably assume the photographer doesn't mind.
  3. The image been shared on social media by Joe Bloggs, the photographer.
    In this situation it is clear that the photographer wants the image to be shared.

I have added quite a lot more information into this database now. There is still a massive way to go so appreciate any help I can get

So, as the observer, how do we know which of these situations is relevant?

The answer is we don't, unless there is something in the watermark to indicate what has happened.

Recently a photographer's image was seen online by a member of a Facebook Group which aims to identify stolen images on social media and report the theft to the photographer concerned. The use of the image was flagged up because the watermark was across the middle of the image and appeared to indicate that the image was being used illegally. The group member did not know how to contact said photographer so they took a screenshot of the use of the image and posted it in the secret group in the hope that other members could let the photographer know. They did. Quite a few of them in fact.

As it happened the photographer in question had shared the image themselves and had left the watermark on the image as an advert for their work. Unfortunately, that wasn't obvious from the watermark used, and they spent the rest of the day saying, "thank you but I shared it, it hasn't been stolen" to all the other photographers reporting the sighting of the image on another person's timeline.

So, what's my point?

I believe that if you are going to watermark your images in each of these different scenarios, then it should be obvious from your watermark how it has been used.

Images on my website appear with a large watermark across the image. The watermark contains my logo and contact details.

If I share an image on social media I (nearly always) add a different watermark. This one is placed in a corner of the image so as to be less obtrusive and reads, "Shared by" along with my logo.

The watermarks I use on my website
The watermark I use on my website
The watermarks used with shared images
The watermark I used with shared images

If someone purchases an image from my website as an electronic download they receive an un-watermarked copy of the image. This was a decision I made because of the way my website works, but I could easily have issued it with a third version of the watermark which read, "Purchased from" if I had wanted to. All of my images are electronically watermarked with my copyright and contact details as well (see box below).

More info on licensing.

All photographers should make sure that their copyright information is embedded via IPTC within their images by default. This can be done in camera as the photo is taken (check your manual to see how) or in post-production. Mine is added on import using a default set of data which I embed in every image. It is illegal to remove this information from a photograph.

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About Nico

I am an equine photographer, website designer and hosting provider living in Lincolnshire.

I work with clients who are sole traders and others which are FTSE companies. They are equally important to me.

If you need commercial photographyeditorial photography, event photography, lifestyle, equestrian or wedding photography, then I can help you, with over 30 years experience in these areas.

I also teach photography. I mentor photographers with a range of experience, from beginners to working professionals and run an equine photography course which gives members access to articles about the business of equestrian photography.

I have a varied set of skills, having worked for well known web design, SEO and analytics companies in parallel to my photography.

I design, host and maintain websites for clients as varied as farms, interior designers and equestrian centres, as well as for bloggers and sportspeople, including many riders.

I am the Public Relations Officer for the Midlands Area Point-to-Point Association, a role which utilises my PR and social media skills to promote horse racing both online and in the National press.

If you think that I could be the right person to help you, whatever your project, then please get in touch and we can discuss what you need and the ways in which I can help.

You can find out more about me here.

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