This post covers: Metadata for SEO. Why it is useful and important to include it. How embedded metadata is used by my website to automatically create meta Titles and Descriptions for the image pages SEO workflow: Using Photo Mechanic to ingest/import images SEO workflow: Adding IPTC metadata to the images as they are ingested The use of {variables} within the …
SEO for images. Are your images at the top of searches?
If you are reading this then the chances are you have a website yourself and you care about your content being found by others. You’ve probably read a lot about good practice in designing your pages, but have you thought about your images/graphics and how they can be optimised for good SEO? A quick summary of what I will cover: …
The Point-to-Point Racing Company: a word of caution for photographers
The Point-To-Point Racing Company is a small group of people who, among other things, publish an online magazine, “Go Pointing”, and maintain the sport’s national website at www.pointtopoint.co.uk. I’m not linking to it here for reasons which will become clear in due course. About six months ago I was emailed by one of the team asking if I would be …