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Equestrian influencers

Who are the equestrian influencers?

Posted on 30th July 2017 in .  So far there are No comments

Moz Rank column added. Table can be sorted by the column of your choice. Quite a few sites have had their scores go down. If you are one of them you might want to investigate why.

Whilst fiddling with my own media pack I got very involved with digging deeply into my domain analytics via Moz's Free SEO Tools. If you haven't discovered these yet, they are well worth a look and can give you some useful insights into your website, who is linking to it and how it is seen in terms of ranking and spam rating.

As an exercise in determining what needed to be improved on my own site I started to look at some other sites in my niche, equestrian media, and adding them to a table which I could sort by domain authority or page authority.

I hope this might be a useful resource for companies looking to work with well ranked sites and blogs (influencers if you like) for advertising and marketing.

The table below was accurate at the time of publication on Sunday 17th September 2017. I will try to update it regularly to keep it relevant but if you want a bang-up-to-date authority figure for any domain use the Moz link above and type in the domain to scrutinise.

A few caveats:

  • I have used a broad determination of what could be included in equestrian media, to  include magazine sites, blogs, photographers, marketers and PR etc. I am by no means an expert on equestrian sites worldwide, which leads me on to the next caveat...
  • The list of domains in this table is not exhaustive by any means. If you would like me to include your site in here, please get in touch and I will add it as soon as I can.
  • When you look at this table it may not be up-to-date (see update notice above), so please be careful if you are going to quote these figures.
  • I have not included sites which do not operate from their own domain name e.g. joebloggs.zenfolio.com, because the parent domain's authority does not reflect the importance of the child subdomain.
Site NameSite URLPage Authority (Home Page)Domain AuthorityMoz Rank
Racing Posthttps://www.racingpost.com/77736.37
Chronicle of the Horsehttps://www.chronofhorse.com/66596.04
Horse & Houndhttps://www.horseandhound.co.uk/65576.32
BETAhttps://www.beta-uk.org/57486.27
Horse Nationhttps://www.horsenation.com/55456.21
Horse & Country TVhttps://horseandcountry.tv/54485.59
Eventing Nationhttps://eventingnation.com/52455.9
Phelps Media Grouphttps://www.phelpsmediagroup.com/49395.67
Horse Junkies Unitedhttps://horsejunkiesunited.com/44385.6
Noelle Floydhttps://www.noellefloyd.com/44375.82
Equiratingshttps://www.equiratings.com/42315.55
Equus International Film Festivalhttps://equusinternationalfilmfestival.com/41315.94
HayNethttps://www.hay-net.co.uk/41355.49
Jump Media LLChttps://www.jumpmediallc.com/40285.56
An Eventful Lifehttps://www.an-eventful-life.com.au/40304.96
ES Photographyhttps://esphotography.co.uk/39314.11
Matthew Seedhttps://www.horse-photographer.co.uk/38274.72
Jon Stroud Mediahttps://www.jonstroudmedia.com37245.25
Jennifer Wood Mediahttps://www.jenniferwoodmedia.com/37294.82
Nico Morgan Media (Blog)https://www.nicomorgan.co.uk37275.61
Nico Morgan Media (Galleries)https://www.nicomorgan.com36315.69
Equestrian Creative Networkhttps://www.equestriancreativenetwork.com/36266.05
The Equestrian Indexhttps://www.equestrianindex.com/36235.04
Sarah Farnsworthhttps://www.sarahfarnsworth.co.uk/35245.41
Classic Communicationshttps://www.classic-communications.com/35234.35
Jump In Actionhttps://www.jumpinaction.net/35245.36
Heels Down Maghttps://heelsdownmag.com/34234.43
Mark Beaumonthttps://www.markbeaumont.co.uk/34254.76
Pegase Buzzhttps://www.pegasebuzz.com34294.31
The Gaitposthttps://www.thegaitpost.com/33225.64
Horse Hourhttps://www.horsehour.co.uk/32244.58
Mirror Me PRhttps://www.mirrormepr.co.uk/32194.53
British Equestrian Directoryhttps://www.britishequestriandirectory.com/31245.74
PressPointhttps://presspoint.co.uk/31225.07
Katie Mortimore Photographyhttps://katiemortimorephotography.com/31194.56
Pferd Imageshttps://www.pferd-images.co.uk/30165.18
Creative Equine Marketinghttps://www.creativeequinemarketing.co.uk/29164.52
EquiConsultinghttps://www.equiconsulting.co.uk/28144.40
Full Gallop Communicationshttps://www.fullgallopcomm.com/28164.36
Equine Hourhttps://www.equinehour.com/28154.44
Everything Horsehttps://everythinghorseuk.co.uk/28294.98
The Bit UKhttps://www.thebituk.co.uk/28164.59
Sophie Callahanhttps://www.sophiecallahanblog.com/27144.72
Sweet Images Photographyhttps://sweet-images.co.uk/26153.40
Cara Grimshawhttps://www.kiwinky.com/26133.21
Libby Law Photographyhttps://www.libbylawphotography.com/24124.72
Equestrian Businesshttps://www.equestrianbusiness.net/24174.27
Blacktype Digitalhttps://blacktypedigital.com/23124.37
The Horse Agencyhttps://www.agency.horse/11
Equestrian Marketing - Hayley Feldmanhttps://equestrian.marketing/11
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About Nico

I am an equine photographer, website designer and hosting provider living in Lincolnshire.

I work with clients who are sole traders and others which are FTSE companies. They are equally important to me.

If you need commercial photographyeditorial photography, event photography, lifestyle, equestrian or wedding photography, then I can help you, with over 30 years experience in these areas.

I also teach photography. I mentor photographers with a range of experience, from beginners to working professionals and run an equine photography course which gives members access to articles about the business of equestrian photography.

I have a varied set of skills, having worked for well known web design, SEO and analytics companies in parallel to my photography.

I design, host and maintain websites for clients as varied as farms, interior designers and equestrian centres, as well as for bloggers and sportspeople, including many riders.

I am the Public Relations Officer for the Midlands Area Point-to-Point Association, a role which utilises my PR and social media skills to promote horse racing both online and in the National press.

If you think that I could be the right person to help you, whatever your project, then please get in touch and we can discuss what you need and the ways in which I can help.

You can find out more about me here.

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