Win or Lose, was an idea that was born over a couple of pints, in a lovely pub in the Leicestershire countryside, in late 2014. A few friends, who have spent the last 20+ years in the textile and clothing industry decided to use their knowledge of sourcing, design, branding and worldwide retailer connections, combined with a love of sport, to create a premium British menswear lifestyle brand. Not only would the product and service need to be as good as, if not better, than established players in the market, the design and branding would need to appeal in a way that no other brand could, or has set out to do, before.
The concept of ‘showing your true colours’ is something that occurs to everyone, in some way, most days of their lives. Our concept is based on bringing out this theme in the design, look and feel of our online sports casual clothing range. Therefore, the phrase ‘whatever you passion, sport, or lifestyle, and whether you win or lose, always show your true colours’ has been adopted by the Win or Lose team.
Nico provides commercial images of Win Or Lose clothing of all forms, both in the studio and in lifestyle environments appropriate to the clothes. Product photography, packs shots, flat lays and catalogue or web site images are all provided.