Willa Newton is an eventer based in Leicestershire. She has competed at the very highest level, including at both Badminton and Burghley Horse Trials.
Willa is one of my brand ambassadors so there is a variety of work I do with her, both at her base in Leicestershire and on location at events.
As with all my brand ambassadors, we work together to help each other. I have skills which can assist the riders, and the riders have an audience within the equestrian niche to which they can help to promote my brand.
Each of my brand ambassadors has a website, either created and maintained by me, or by a third party. These web sites need content. This could be profile pictures of the rider's horses; images of the facilities on the yard; competition photos used in blog posts, or photos of the team the rider has to help them.
When Willa is sent products by her sponsors, they expect her to promote the sponsor via her social channels. Willa can do this with her own mobile phone to a certain extent, but there are times when she wants the quality to be higher or for the photos to be more styled. We will choose an appropriate way to showcase the new products, depending on the type of product. Clothing, tack, or other accessories can be worn by horse or rider. Feed or supplements can be arranged in a suitable setting on the yard with the rider included in the shot. These images can be sized appropriately and used for social media, or added to the rider's website.
Another example would be the high quality video I can produce while Willa is riding the horses. This can be for training videos which she shares, or for features about what ownership of an event horse can be like. You can see examples of this below.