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Willa Newton

Willa Newton is an eventer based in Leicestershire. She has competed at the very highest level, including at both Badminton and Burghley Horse Trials.

Willa is one of my brand ambassadors so there is a variety of work I do with her, both at her base in Leicestershire and on location at events.

As with all my brand ambassadors, we work together to help each other. I have skills which can assist the riders, and the riders have an audience within the equestrian niche to which they can help to promote my brand.

Images created for Willa Newton

Each of my brand ambassadors has a website, either created and maintained by me, or by a third party. These web sites need content. This could be profile pictures of the rider's horses; images of the facilities on the yard; competition photos used in blog posts, or photos of the team the rider has to help them.

When Willa is sent products by her sponsors, they expect her to promote the sponsor via her social channels. Willa can do this with her own mobile phone to a certain extent, but there are times when she wants the quality to be higher or for the photos to be more styled. We will choose an appropriate way to showcase the new products, depending on the type of product. Clothing, tack, or other accessories can be worn by horse or rider. Feed or supplements can be arranged in a suitable setting on the yard with the rider included in the shot. These images can be sized appropriately and used for social media, or added to the rider's website.

Another example would be the high quality video I can produce while Willa is riding the horses. This can be for training videos which she shares, or for features about what ownership of an event horse can be like. You can see examples of this below.

Training video
Video for prospective owners
British Eventing Life Cover featuring Willa Newton
Editorial cover images
Willa Newton and Chance Remark at Badminton
Competition images from events like Burghley
Sponsor's image for NAF
Sponsor's products - NAF
Sponsor's image for various boot, hat and clothing sponsors
Sponsor's products - Various
Sponsor's image for NAF
Sponsor's products - NAF
Sponsor's image for Amerigo
Sponsor's products - Amerigo
Willa Newton and Chance Remark at Burghley
Competition images from events like Burghley
Willa Newton and Cock A Doodle Do at Belton
Competition images from other events
Portrait of Willa Newton for Charles Owen and Horse Pilot
Sponsor's products - Horse Pilot
Sponsor's image for Dodson & Horrell
Sponsor's products - Dodson & Horrell
Sponsor's image for NAF
Pictures around the yard
Sponsor's image for Horse Pilot
Sponsor's products - Horse Pilot

About Nico

I am an equine photographer, website designer and hosting provider living in Lincolnshire.

I work with clients who are sole traders and others which are FTSE companies. They are equally important to me.

If you need commercial photographyeditorial photography, event photography, lifestyle, equestrian or wedding photography, then I can help you, with over 30 years experience in these areas.

I also teach photography. I mentor photographers with a range of experience, from beginners to working professionals and run an equine photography course which gives members access to articles about the business of equestrian photography.

I have a varied set of skills, having worked for well known web design, SEO and analytics companies in parallel to my photography.

I design, host and maintain websites for clients as varied as farms, interior designers and equestrian centres, as well as for bloggers and sportspeople, including many riders.

I am the Public Relations Officer for the Midlands Area Point-to-Point Association, a role which utilises my PR and social media skills to promote horse racing both online and in the National press.

If you think that I could be the right person to help you, whatever your project, then please get in touch and we can discuss what you need and the ways in which I can help.

You can find out more about me here.

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